I design and develop custom WordPress websites that combine bold design, clean development, and edit-friendly flexibility. Below you’ll find a breakdown of the main services, my process, detailed package options, hosting, and care plans.
What I do (in depth)
Custom Website Design
If you want a distinct look for your website (not a commercial template), this is for you. If you have an idea in mind, but not sure how to execute it, this is the best path to follow. Every decision is tailored: typography, spacing, color system, and the way your content flows.
What you get:
Design of main pages — I design only the most important pages, to save time and money.
Hero & section designs — reusable patterns for services, pricing, FAQs, testimonials.
Color palette and fonts based on your brand or logo.
Why it helps:
Consistent visuals – higher perceived quality, easier content decisions.
Faster builds -we reuse patterns instead of inventing each screen.
Deliverables: Figma frames or PSD files + export pack (SVG/PNG)
Custom WordPress Builds
A custom WordPress build means your website is created from the ground up to reflect your brand, no templates, no bloated page builders.
What you get:
Block-based theme development with ACF for reusable components
Responsive layouts and accessibility best practices
Micro-interactions for a polished user experience
Basic SEO structure: titles, meta, schema
Why it helps:
A website built this way is lighter, faster, easier to update, and fully tailored to your brand. No dependency on subscription tools or third-party themes that break over time.
Deliverables: Custom theme and short training video.
Front-End Design & Development
Sometimes you already have a CMS or backend and just need a developer to bring your designs to life. That’s where my front-end services come in.
What you get:
Convert wireframes, mockups, or brand guidelines into fully responsive interfaces
Semantic HTML and modern CSS (variables, container queries, cascade layers)
Responsive grids and fluid typography
JavaScript enhancements for smooth interactivity
Optimized asset delivery (images, fonts, scripts)
Clean up spacing/typography; fix alignment issues.
Replace slow/dated effects with light micro‑interactions & scroll effects.
Improve forms (labels, errors) and navigation patterns.
Accessibility pass (WCAG‑aware baseline).
Why it helps:
It ensures your designs aren’t just pretty, but also performant and usable across all devices. Makes the site feel intentional, professional, and easy to use.
Hosting
I also offer managed WordPress hosting as an add-on for clients who prefer a hands-off solution.
What’s included:
Fast, secure hosting optimized for WordPress
SSL certificate included
Free migration of your site at launch
Pricing: Hosting starts at $6/month, billed separately or bundled with Care Plans.
Why it matters:
You’ll never have to worry about servers, downtime, or technical issues, I handle it for you.
Included in every project
Edit‑friendly build; you control content without a developer
On‑page SEO basics: titles, meta, open graph, JSON‑LD (ACF driven).
Analytics: GA4 + Search Console hookup (privacy‑friendly consent on request).
Docs & video handoff so you’re not stuck after launch.
My Process
1) Discovery
We start by aligning on your goals, target audience, tone, and features. You’ll complete a short brand questionnaire, and I’ll review your existing assets (logos, content drafts, brand kit). Together, we define what success looks like.
Your part: send content or bullet points and brand material.
2) Design
This stage starts with exchanging images and references, the production of wireframes to lock down direction. Then, I create polished UI mockups for the homepage and key subpages, ensuring consistency and alignment with your brand
Output: Figma link or PSD files + exportables.
3) Build
Here I bring the designs to life in WordPress using ACF Pro and a clean, block-based theme. Content sections are reusable blocks for easy editing. Responsive design, accessibility, and performance optimization are baked in. Image optimization, responsive layouts, accessibility baseline. As well as light micro‑interactions & scroll effects.
4) Launch & Handoff
We review everything in a staging environment before launch. Once approved, I move the site live, configure analytics and SEO basics, and provide a training session with a video guide. From here, you can choose a Care Plan for ongoing support. And you also get a 7‑day post‑launch bug fix window (issues with what was developed only, no new sections or content or code).
5) Care (ongoing)
I have monthly plans to take care of updates, backups, monitoring, small edits (see plans below).
Packages
Startup Landing — $250–$350
Best for: Solo founders, coaches, or new products.
What’s included:
One-page layout with 4–6 sections (hero, features, testimonials, pricing, contact form)
Custom design tailored to your brand
Responsive and mobile-friendly layout
Basic SEO setup
Analytics integration
1 review round (design) + 1 review round (build)
Timeline: 3–5 days (Timeline shown is for development only, after design approval. Design time varies based on feedback and revisions.)
Why it matters: Perfect to test an idea or get a professional presence fast.
Starter Site (3–5 pages) — $450–$600
Best for: Small businesses needing a solid online presence.
What’s included:
3–5 custom pages: Home, About, Services, Contact (+1 optional)
Reusable block patterns for sections (hero, testimonials, pricing)
Consistent design system: colors, typography, UI elements
On-page SEO basics
1 review round (design) + 1 review round (build)
Timeline: 1–2 weeks (Timeline shown is for development only, after design approval. Design time varies based on feedback and revisions.)
Why it matters: Gives you a professional, branded site that covers all essentials.
Business Site (5–7 pages) — $750–$900
Best for: Growing teams or established providers.
What’s included:
5–7 custom pages (options include Pricing, FAQ, Case Studies)
Tailored design system + reusable components
Accessibility checks
Image optimization for speed
1 review round (design) + 1 review round (build)
Timeline: 2–3 weeks (Timeline shown is for development only, after design approval. Design time varies based on feedback and revisions.)
Why it matters: Stronger brand presence with more depth and content variety.
Pro Site (8–12 pages, no Woo) — $950–$1,200
Best for: Organizations needing larger websites with flexibility.
What’s included:
8–12 custom pages, including blog, portfolio, or resource templates
Expanded block library
2 review round (design) + 2 review round (build)
Timeline: ~3 weeks (Timeline shown is for development only, after design approval. Design time varies based on feedback and revisions)
Why it matters: Provides scalability, structure, and room to grow.
Woo Lite — $1,350–$1,600
Best for: Small businesses starting e-commerce.
What’s included:
WooCommerce setup (up to 20 products)
Branded checkout, styled product pages
Transactional emails customized
Payment gateways configured
Owner training session
Timeline: 2–3 weeks (Timeline shown is for development only, after design approval. Design time varies based on feedback and revisions)
Why it matters: Professional e-commerce presence without overwhelming complexity.
What’s not included (but can be added hourly)
Copywriting, stock photography, complex illustrations
SEO campaigns, CRO, analytics dashboards.
Custom plugins, heavy animations, membership systems.
Multi‑language setup, complex migrations.
Add‑ons are billed at $25/hr or quoted as mini‑projects.
Care Plans
Care Plans keep your site secure, updated, and supported. Benefits are monthly only: if not used, they expire.
Core Care — $30/mo
WordPress core, plugin, and theme updates (tested before applying)
Weekly off-site backups
Security scans + uptime monitoring
Monthly site health report
Why it matters: Your site stays healthy and secure without you lifting a finger.
Pro Care — $50/mo
Everything in Core Care, plus:
Small content updates (text/image swaps, 1 blog post upload)
Newsletter & form testing
Priority support response (48h)
Why it matters: Keeps your content fresh and ensures your site continues performing well.
Scale Care — $100/mo
Everything in Pro Care, plus:
WooCommerce health check (checkout, orders, payments)
Product updates (up to 5 per month)One small new feature (new section or block variant) per month
Priority support response (24h)
Why it matters: Ideal for active businesses that rely on their site to sell and need it to evolve continuously.
How payments work
- Milestones: 40% to book → 40% after design approval → 20% before launch.
- Pay‑in‑full: 5% discount.
- No installments.
Why do packages show a price range instead of a fixed price?
Each business is different, and even within the same package (like a 5-page site), the scope can vary a lot. For example, five simple text pages are very different from five pages with galleries, animations, or special integrations. Pricing also depends on how ready your content is — if you already have copy, images, and branding, the project is quicker; if we need to refine those together, it takes more time.
That’s why I show ranges: to give you a realistic expectation upfront. Once we go through discovery and define the scope together, I provide a fixed project quote so you know exactly what to expect before we start.